Podcasts are booming.

They reach all generations and have a diverse audience and podcast listeners are a highly coveted audience for advertisers.

The award-winning Fertility Podcast is the UK’s longest-running podcast and in 2024 celebrated its 10th anniversary sharing engaging content to support people struggling to conceive.

For 2025, The Fertility Podcast is aligning itself with the newly launched charity – Fertility Action as the charity’s official media partner and will be continuing its mission to educate and empower patients delivering credible information for people struggling on their route parenthood.

You have an amazing opportunity to speak more directly to people seeking information about their reproductive health by sponsoring the leading fertility podcast dedicated to fertility education.

With over 1 million downloads to date, The Fertility Podcast has an extensive archive and ranks within the Top 5% in the UK, regularly charting within the 100 Mental Health podcasts in the UK and in 20 countries globally.

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The Fertility Podcast audience is dedicated to understanding more about reproductive health. Did you know that 26% of UK women are weekly podcast listeners and our audience has a strong female focus aged between 28-44. All of our messages are recorded by Natalie, a professional voiceover who will also work with you to craft your message ensuring an engaging and compelling touch point for your marketing activity. To find out when your message can be heard on The Fertility Podcast feed please join my waiting list. 

The power of podcasts

Podcast listeners tend to be loyal and focused. Many tune in regularly and trust the host, which creates a powerful environment for advertising. Ads read by hosts often feel more personal and authentic. Unlike many digital platforms where users skim or skip ads, podcast listeners are often multitasking (e.g., driving, exercising) and less likely to skip ads, especially if the ad is integrated into the episode.

Counselling

provides the opportunity to explore any emotional difficulty, fears and anxieties, or distress that a person might be experiencing. It can help them to cope, make choices, and change aspects of their situation.

Trust

When a trusted podcast host promotes a product, their endorsement can carry more weight than traditional ads. This can enhance brand credibility and drive better conversions. It doesn’t stop there, with promo codes, custom landing pages, and unique URLs, you can track the effectiveness of your podcast ads and optimize future campaigns.

"I can safely say that doing the Freedom Fertility Formula with Natalie has been life-changing. I can’t recommend it highly enough. The in-depth guidance and strategies she shared throughout the course meant I was able to look at my life, emotions and daily experiences with a new perspective, and I now feel so much freer and able to enjoy life, whatever the future might bring. I am so glad I signed up!"

“The formula itself gave me extremely practical tools to help me take steps to make improvements in the areas where fertility had impacted my life. Natalie was a great coach through the formula; providing support, accountability and somewhere to turn. I really enjoyed the sessions and built a toolkit of resources to use throughout my fertility journey. By the end of the sessions, I felt that I had developed skills and techniques to be more resilient and able to cope during my fertility journey.”

“I felt more equipped to handle the ups and downs that I would inevitably face. Natalie encouraged me to take small steps each week to start living again, rather than putting my life on hold waiting for a baby. I would highly recommend Natalie as a Freedom Fertility Formula coach, and would encourage anyone feeling stuck in their fertility journey to give it a try.”

"My session with Natalie really helped me to acknowledge exactly how I was feeling after years of unsuccessful fertility treatments. I found that I could talk so openly about my journey which I felt was so important for me to do, as all too often I bottle things up and say I’m ok. I do talk to my friends and family about things, but this session was different, I could be completely open and honest without judgement, and it allowed me to reflect on how the different areas of my life have been affected and what things in my life are the biggest triggers and how I can use different techniques to help with these, which will be so important as I continue my journey whilst still trying to enjoy my life!" - JM

– JM

"One of the main things I loved about working with Natalie was that after our sessions I would have something to focus on until my next appointment, not only did this help when I felt a bit lost but it gave me the control that I felt had vanished whilst dealing with fertility. Giving me a way of being able to take charge of the situation and the tools to help me cope when things became overwhelming, there were many things we worked on to bring perspective to the hurdles we (my husband and I) faced which made things feel more achievable. "

– NTG

"Natalie is a great listener and is very knowledgeable within the fertility world both personally and professionally, so I felt like she really understood where I was coming from. I never felt uncomfortable talking about how I was feeling or the small maybe silly things that had made me upset or angry, I felt supported rather than judged which is again a very important factor in this situation."

– NTG

"Prior to embarking on fertility coaching with Natalie there were situations that triggered my emotions and thoughts around ttc. Natalie spent time understanding my fertility journey, showing me how to take the time to understand my emotions, setting achievable success steps to live life rather than living life in the wait of conceiving and how to channel them in a positive way, I now feel quite empowered and seeing someone pregnant or reading those pregnancy social media announcements no longer triggers my emotions in the same way as they did previously."

– CH

"For weeks, I have been struggling to come to terms emotionally with accepting our IVF journey. Waiting for treatment to commence undoubtedly feels like you’re putting your life on hold & waiting to walk this uncertain road. Through this one session alone, Natalie allowed me to talk through a variety of life factors and to pinpoint which of these areas I felt were causing me the most anxiety so that I could look to address these and make changes. A 90 minute conversation ultimately led me to question ‘why am I putting my life on hold?’ My mindset has most certainly improved as a result of this session alone. Thank you Natalie."

– NP

Ask the Expert

Every week on The Fertility Podcast we have our resident expert Dr James Nicopollos answering your questions. James is the Clinical Director at the Lister Fertility Clinic in London and is highly experienced in all aspects of reproductive medicine, with a particular interest in the more complicated cases the unit is often referred.

Alongside James, we are delighted to welcome Professor Sheena Lewis onto our expert panel, to give more insight into the issues around Sperm DNA Fragmentation. Sheena is the founder and CEO of Examen and an honorary professor in Queens University, Belfast where for the past 25 years has dedicated her work and research on male infertility, specifically sperm DNA quality.

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Download a media pack to find out more about supporting and sponsoring the podcast.

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